pryor
for B2B websites

Is your website keeping up with your 2026 GTM motion?

Pryor turns your current website into a self-optimizing system that maximizes your conversion rate. It runs the A/B tests, personalizes each page per visitor and runs continuous learning loops. No design, dev or legacy software. You just approve the variants.

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Opt in for early access and get a guaranteed free preview of the top 5 conversion opportunities on your site.
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The rest of your GTM stack grew up. Don’t you feel your website stayed in 2019?

Clay reads a hundred signals before it writes a word. Andromeda matches every visitor to one of thousands of ad variants. Claude Code turned the whole motion agentic and now even ChatGPT is something you optimize for.

Every channel adapts to who’s in front of it.

Then they land on your website and it gives all of them the same experience, regardless of where they came from.

Your website changes a few times a year because no one really owns it after launch.

Once the site ships, it sits and the people who could improve it are busy running every other channel. On the rare quarter a team wants a real testing program, the math on an agency plus legacy software never quite closes, so the page stays frozen while everything around it keeps adapting.

Your campaigns earn the right click, then hand that person the same page as everyone else.

You spend real budget and real targeting to get the right buyer to click. Then everyone you sorted so carefully arrives on one generic page and for a lot of them that flat first impression is where the momentum dies and they leave.

How it works

Pryor is an autonomous conversion intelligence layer you add to your website

You install it in max 5 minutes by dropping in one line of a JavaScript snippet (it’s as simple as the good old Hotjar or Google Analytics). From there it researches who’s landing, designs the tests, personalizes every page per visitor and ships the variants. You review the variants and approve the ones you like. It handles everything else.

Step 1research

Deep research and psychological profiling

Before it changes anything, pryor runs deep research on your category and builds a psychological profile of the person who buys from you. It reads voice-of-customer sentiment from reviews and threads, grades how aware your market already is and reconstructs the mindset a buyer carries in before they reach you. The competitor ads they clicked, the pages and email sequences they sat through, the reviews they read on the way.

Feed it your own docs, positioning and closed-lost notes and it sharpens further, but it builds a strong profile from open data alone.

Step 2strategy

It designs the experiments and a page for each kind of visitor

Trained on a playbook from 3,000+ B2B website projects, pryor designs the A/B tests, decides which micro-audiences are worth personalizing for and builds the variants for each. A single visitor can land on a page built for them four different ways:

  1. 1 Contextual questions: it asks each visitor one sharp question and rebuilds the page around their answer, personalizing on first-party data instead of a guess.
  2. 2 ChatGPT experience continuity: when someone lands from ChatGPT, the page picks up the conversation so they keep asking and getting answers instead of re-reading a static page.
  3. 3 Company lookup: it identifies the visitor’s company from their domain, has agents research it, then rebuilds the page to match exactly who’s buying.
  4. 4 Known prospects: for anyone already in your CRM or pipeline, it tailors the page to what your team already knows about them.
Step 3build + feedback loop

It builds, ships and feeds the wins back to your whole stack

Once you approve, pryor designs, codes and ships the full variant end to end. No dev, no ticket, no waiting on a sprint. Then every result flows back through MCP into your agentic tools, so your email, ads and campaigns can act on what the page just learned. The page’s learning doesn’t stay trapped on the page.

You approve the variants. Pryor does everything else.
Early access

We’re in research preview

Research preview · onboarding mid-July

Pryor is early. We’re onboarding the next group of early-access users in mid-July and reviewing all AI output by hand.

Get on the list to be one of the first. It’s your early access to the only AI engine of its kind for B2B website conversion.

Get early access
pryor

Get your free conversion strategy preview

Enter your domain and we’ll review your site. You get a free strategy preview with the top 5 conversion opportunities our agents find. If it’s a strong fit we’ll invite you to a full pilot. Either way the preview is yours, free.

The top 5 conversion opportunities our agents find on your site
Free of charge, whether or not you pilot with us
No commitment, the preview is yours to keep
A free web conversion strategy preview for all early-access users.
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