A/B TEST
Tries softer and harder CTAs by traffic source and keeps what books more calls.
Turn your static website into a live, self-optimizing system
Pryor's AI agents make your site easier for AI search to read, keep A/B testing what converts, personalize the experience for visitors from every channel and build 1:1 retargeting pages for accounts that leave without getting in touch.
Free scan · no tracking script, CRM access or call required
Book a demo with the founder
Your current website connects to Pryor. Pryor ships improvements for human visitors and for buyer agents and AI search, and serves each arrival the matching version.
Most buyers get their first impression of you from an AI and that answer is already tailored to them. Then they visit your website and that's the only moment you fully control. Then the decision moves into docs, slack and hopefully ends up with your sales team.
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AI answers are only as good as what agents find
ChatGPT, Claude and Gemini read your site for buyers, each differently. What they can't find never makes the answer and you never know.
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Same page for everyone, at the moment you control
The AI built its answer around them. Your site shows everyone the same pitch.
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After the visit, the website goes quiet
The buyer pitches you internally before sales hears about it and the site gives them nothing. Many accounts never get past that step.
You keep your website. Pryor works on top of it.
Your current website is in focus.-
Every AI gets the same straight answer
Pryor lays out your claims, comparisons and proof so agents quote them right.
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The website picks up where the AI left off
Pryor matches pages to your ads, personalizes them to the visitor and A/B tests everything to keep what works.
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They leave with their own business case
Pryor drafts a private Account Page for them: a business case for their deck, slack or next meeting. You review it first.
The work actually gets done
Every other tool stops at recommendations. Pryor builds, tests and ships the changes on your website and reads your market live to decide what's worth testing next.
What a $300k+/year web team would do with your website
Pryor picks the right ones for your site from live signals, then builds, ships and measures each one. A few from the library:
ACCOUNT PAGE
Turns a booth conversation into a page they can forward internally, while it's still fresh.
A/B TEST
Reorders logos, quotes and numbers on live traffic and keeps the winner.
PERSONALIZATION
Visitors from a campaign land on the exact message the ad promised.
AI ANSWERS
Lays out how you compare to alternatives so buyer agents quote you when someone asks.
ACCOUNT PAGE
A private page built for the company that left and got de-anonymized, ready for their deck or slack thread. You review it first.
A/B TEST
Tests answers to the objections sales hears most often.
AI ANSWERS
Finds facts agents miss on your pages and republishes them cleanly.
PERSONALIZATION
Shows the case studies and numbers that match the visitor’s world.
AI ANSWERS
A competitor changes their positioning. Your comparison pages answer it the same week.
WordPress
Webflow
HubSpot CMS
Next.js
Framer
Sanity- </>Custom
Runs on the website you already have
One JavaScript snippet, installed the same way as Hotjar or Analytics. About five minutes. Your CMS, design system, CRM and deploy path all stay put.
Pryor runs on your existing website in two paths. The Visitor Experience uses a JavaScript snippet to test, personalize and measure the live website for human visitors. The Agent Experience works at the CDN layer, serving your facts and pages in a form AI agents and crawlers retrieve cleanly. Account and campaign context can flow in from tools like HubSpot, Salesforce and call recording. What Pryor learns can flow out to the agents your team already runs, such as MCP-connected agents, Claude and Codex.
From install to continuous
improvement in three steps
One snippet starts it, you approve what ships and Pryor keeps learning from the results.
DAY 1
Install
One snippet, about five minutes. Pryor runs deep research on your market, maps your buyers and drafts the first roadmap for your approval.
WEEK 1
First wins
Approved items get built, shipped to your live site and measured. First tests running, pages matching your ads, the first business case pages out for review.
CONTINUOUS
It keeps going
Every result and market signal feeds the next cycle: competitor moves, buyer language, your own wins.
See what your website should ship next
The free scan reads your site the way buyers and their AI do, runs deep research on your market and hands back a prioritized roadmap your team can act on the same day.
What comes back is an actual plan for your site, prioritized and ready to hand off.
SHIP-READY ROADMAP
Keep the full report for free, even if you never use Pryor.
THE REPORT IS YOURS. THE ADVANTAGE IS WHAT HAPPENS NEXT.
Take the roadmap to your own team if you like. Or let Pryor build it, test it and keep going from there, with you approving every change. It starts with the free website growth scan.